At the Photo Marketing Association (PMA) 2009 International Convention, Sony has introduced their new range of digital imaging products including the new Cyber-shot® DSC-HX1 with “sweep panorama” technology.
Cyber-Shot DSC - HX1
The DSC-HX1 is Sony’s first Cyber-shot camera with sweep panorama technology, which can capture up to 224-degree panorama shots in one easy press-and-sweep motion. The HX1 camera is also the company’s first to incorporate a Sony G lens and 1080p HD movie clip recording capabilities and proprietary 1/2.4-inch Exmor™ CMOS sensor technology. This sensor technology allows the camera to achieve burst speeds of up to 10 frames per second at full 9.1 megapixel resolution in the continuous burst mode.
a (Alpha) DSLR Cameras Sony’s full-frame a (alpha) DSLR-A900 camera introduced last fall, is back at PMA after being presented as a prototype last year. It is designed for serious photo enthusiasts looking for traditional SLR performance with the added benefits of digital photography.
The DSLR-A900 is capable of delivering ultra-fine picture quality with a 24.6-megapixel, 35 mm full-frame CMOS sensor and fast image processing with a new dual BIONZ® processing engine. The camera is also the first DSLR to have a body-integrated image stabilization system for a full-frame sensor with Sony’s SteadyShot® Inside anti-shake system.
Handycam High-Definition CamcordersSony’s strong 2009 Handycam product portfolio is also on display, including the top-of-the-line HDR-XR520V (shown above) featuring a 240GB hard disk drivethat holds up to 101 hours of HD video (LP mode), a back-illuminated Exmor R™ CMOS sensor, embedded GPS and improved optical image stabilization.
Its back-illuminated Exmor R CMOS sensor offers a refined level of optical performance. Because the wire circuitry is placed behind the sensor’s photo detectors, the HDR-XR520V camcorders provide stunning low light performance with approximately twice the sensitivity compared to Sony’s existing front-illuminated CMOS sensor at F2.0. This results in brilliant image clarity and reduced grain.
Also on display is the new HDR-CX100 Flash Memory Handycam camcorder. For around USD600, this model includes intelligent face detection and Smile Shutter™ technology, 8GB of embedded memory (a portion of which is used for data management) and three color options (red, black and silver) — all in a compact design.
On top of that, two new digital photo printers, two professional printers and 13 new digital imaging accessories are also on display. Accessories include underwater housing products, high-definition (HD) lenses and output cables, accessory packs for sports and outdoor enthusiasts, as well as a full line of fashionable and functional cases and camera bags for Cyber-shot cameras and Handycam® camcorders.
The intelligent auto (iAuto) mode, available on the T900, T90, W290 and H20 models announced in February,